Shortly before his death, Brad was married to Victoria Newman (Amelia Heinle) and expecting a baby with her, but he was also having an affair with Sharon Newman (Sharon Case). After Victoria found out about the affair, she miscarried and divorced Brad. With their businesses feuding, Sharon and Brad's relationship was on the rocks, but he followed her to the Abbott cabin and told her that he still loved her. Not ready to move on from her ex-husband, Sharon rejected him. If only Brad had not pursued Sharon so intently.
While he was leaving the Abbott cabin after confronting Sharon, Brad heard someone screaming. It turned out to be Sharon's son, Noah Newman (then Kevin Schmidt) who had fallen through the frozen lake while ice skating (via Soap Central). Wanting to help, Brad stopped and pulled Noah from the ice, saving his life. Unfortunately, Brad wasn't so lucky. He fell through the ice and drowned. Brad appeared one more time on-screen after his death when his daughter Colleen also drowned and his spirit comforted her as she died. It was sudden and tragic, and fans were not happy with how his character was written out.
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