In 2014, the "Price Is Right" hosted a nationwide male model search for the show on its website. Out of 30 contestants, James O'Halloran and two other men — Jay Byars and Jonathan Morgan — were chosen as finalists. O'Halloran, who had recently moved to the United States from Australia, ultimately won the competition when he received the most votes from fans. O'Halloran spoke to People about his victory, saying, "I'm just humbled that I was chosen, I guess my accent probably did help." O'Halloran went on to say that before modeling, he worked in industrial design.
The actor was 30 years old when he debuted on the "Price is Right" in December 2015. As of 2023, O'Halloran still works on the game show, which Drew Carey hosts. The actor explained to MediaVillage.com how he became involved in the contest in the first place. He said, "I was doing the acting and auditioning thing and was at a gym when a casting director friend of a friend said, 'They're casting for "The Price Is Right" and I can hook you up with an appointment.'"
O'Halloran added, "It sounded fantastic, but I had no expectations. I ended up with a contract for like a month, or two weeks, and it became something that's evolved. The producers expanded [my] role a little bit and found me a place there. I haven't looked back."
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