After announcing her well-needed departure from YouTube, Marzia Kjellberg used her time away from the platform to tackle other ventures. Luckily for her, Marzia built credible experience outside YouTube that kept her entrepreneurial status going. In 2018, Marzia announced her project, Maì, a diverse collection of home décor and jewelry. This, however, wouldn't be the only business venture she'd take part in within the same year, as she also co-founded a clothing store with her husband, PewDiePie.
In 2018, Marzia and PewDiePie announced that the two created a unisex clothing brand, Tsuki, through a series of posts on Instagram and a YouTube video. Influenced by Japanese culture, the power couple launched the online clothing store with a range of items such as hoodies, shirts, sweatpants, socks, hats, and pins available for potential buyers.
According to their website, Marzia and PewDiePie dedicated themselves to delivering quality to their fans. In their announcement video, the two revealed how legitimate this project was for them creatively. "These are not just T-shirts that we bought made," Marzia stated. "They are not massively produced ... So with this line, it's going to be a bit more high-end."
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