Twin sisters Jean and Jane Ford founded Benefit Cosmetics, a global beauty brand, in 1976 in San Francisco and are known for their quality products in fun packaging. Benefit Cosmetics They're Real! Lengthening Mascara is a breakthrough bestseller at Ulta because its jet-black, long-wearing formula gives you all-around luxurious lashes. With this mascara, you can have it all to give you the most perfect wide-eyed doe look. It is also available at Sephora for $27.
Byrdie calls this bestseller ideal for lengthening because its wand can catch the tiniest lashes, giving each one the extra color and length it needs. Also, it has the impressive ability to hold a curl that makes your lashes look even longer. Cosmopolitan considers this mascara best for fuller-looking lashes because the spiky wand can easily get your lashes from the root to the tip. It amplifies every single lash for a wow factor.
Celeb makeup artist Pati Dubroff, whose A-list clients include Naomi Watts and Rosie Huntington Whiteley, told Health, "The formula is buildable, and the brush separates as you comb through." Dubroff added that two or three coats is all you need for the magical length. In 2021, Benefit Cosmetics released They're Real Magnet Extreme Lengthening Mascara ($27) with a magnetically charged wand that attracts iron oxide pigments and deposits them on your lashes to make them look longer and darker. And it has already won Allure's Best of Beauty Breakthrough Award.
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