Now to get darker, and a little bolder. Not quite at the classical deep berry level yet, but don't underestimate how striking and bold a rich brown can be. '90s style brown makeup is back in a big way, thanks in large part to the popularity of grunge trends, per Byrdie. If you've been shying away from experimenting with it, fall is the perfect opportunity for you to take the plunge.
Rich brown can seem tricky to pull off, but depending on your skin tone it could easily become your new go-to lipstick. As makeup artist Saffron Hughes explained to Hello! magazine, "If you're warm-toned, go full pumpkin-spice queen with oranges and brick reds." Meanwhile, "Those with cool-toned skin can stick to rich, earthier tones such as cool browns, true reds, and deep purples."
And, with so many variations and undertones, there's something for everyone. However, our pick has to be the Rare Beauty Kind Words Matte Lipstick in the shade Strong, because if you're going to go brown you might as well go super rich chocolate. The cushiony airy formula makes this incredibly comfortable to wear throughout fall, and its airbrushed matte finish gives the color a richer, deeper look. If you're a little unsure, you can always opt for Wise instead, which is a slightly more subtle brown.
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