A lot of men have also been painting their nails — or having someone else paint them — because of the COVID-19 pandemic, which has them choosing to experiment more during lockdowns. "I've heard from a few female friends that their boyfriends or husbands have let them paint their nails for the first time," said Munce. "Maybe out of boredom, but also maybe because on some level they were interested."
Nail art is also taking off among men, and is even becoming something of a status symbol. "Now nail art is more like one of the tools to make you cool, like tattoos or piercings or makeup," nail artist Mei Kawajiri told GQ. Among Kawajiri's clients are celebs like Travis Scott, A$AP Ferg, and Marc Jacobs.
Nail polish as a gender neutral trend is especially popular among Gen Z. "There's a lot less judgment nowadays," said skater, surfer, and model Evan Mock. "Who wants to listen to someone who says you can't paint your nails? It's so annoying."
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