You can put BB cream all over your face (unlike concealer) to give you a more even skin tone. One of the drawbacks of BB cream is that it doesn't come in as many hues as other makeup products like foundation or concealer, so you won't have a wide selection range.
It's also not ideal for full coverage, so if you want to cover skin disparities like dark circles and redness, concealer is the better option. Concealer is similar to foundation, but it is typically thicker and is used to cover up age spots, dark circles, eye puffiness, and other spots. Its formula is much more pigmented, which is what helps it cover those pesky color variations. Many also use concealer to help contour their face when applying their makeup for a more structured look.
Similarly to concealer, you don't need a ton of BB cream, just pump a small amount onto the back of your hand. You don't need to go overboard and a small bit will do the trick.
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