The scripts of Hallmark movies often feel forced and unrealistic, with characters delivering stale, out-of-place lines that feel more formulaic than genuine — and that's because they are. Hallmark movies follow a specific format, according to two anonymous Hallmark writers who shared some industry secrets with Entertainment Weekly.
One writer said, "They have a really rigid nine-act structure that makes writing them a lot of fun because it's almost like an exercise. You know where you have to get to: People have to be kissing for the first time, probably in some sort of a Christmas setting, probably with snow falling from the sky, probably with a small crowd watching. You have to start with two people who, for whatever reason, don't like each other and you're just maneuvering through those nine acts to get them to that kiss in the snow."
And according to Hallmark screenwriter Karen Schaler, things like drugs, drinking, nudity, cheating, divorce, swearing, and fighting are heavily discouraged if not banned from scripts altogether. "It has to feel good, it has to be uplifting, it has to take you to a magical place, it has to make you feel safe," Schaler told Bustle. If you say so!
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