Yusef Williams is the resident expert at slaying curls. Rihanna's cascading locks at the 2018 Grammys was a whole moment, and Williams' behind-the-scenes Instagram video revealed the magic it took to pull the look off. In an April 2022 interview with People Chica, he broke down his surefire steps for styling curly hair. "People with curly hair tend to think that the more product is better, but that is not always true," Williams explained.
Instead of stocking up on multiple products that may not have any nutritional value, Williams is intentional about what he uses and for how long. "When I use the K18 [leave-in hair mask], I wash the hair, and then I put the leave-in and let it sit in for like 4 minutes or a little longer before I start to style [and diffuse]," he said. "Then I use serums and soft curly products that don't have alcohol."
According to Mane Addicts, K18 has taken the beauty world by storm, and is a regular feature on beauty TikTok because of its ability to repair hair damage.
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