A few years back, "Instagram brows" reigned supreme, a trend that inspired millions to book microblading sessions for super-thick, perfectly angular eyebrows. While we still love the style for glamorous night looks, especially to complement shimmery shadows, we have a whole new perspective on brows for our day-to-day. The reason behind the change? It might just be Glossier's Boy Brow ($16), a product that made waves for putting natural, slightly fluffy eyebrows on the map. This product is good (more than 4,000 reviews agree!), but you don't have to spend that much for a great brow gel.
We love Tweezerman's Browmousse ($12.27), suggested by Us Weekly as the best Boy Brow dupe out there. According to the outlet, it's eerily similar to Glossier's product, with the same kind of brow spoolie brush and pomade-like formula. A "flake-free" gel that will hold your eyebrows in place from dusk 'til dawn, Tweezerman's gel is transparent and doesn't have a tinted version. Still, the universal shade works for everyone and is fragrance-free, making it perfect for super-sensitive skin.
An even cheaper buy, Essence's 3-Pack Make Me Brow Eyebrow Gel Mascara ($8.97) gives you three tinted brow gels for under $10 — we call that a major steal. Smart Family Money named this product the best Boy Brow dupe, and almost-1,000 reviews say this is a "great," "natural-looking," and "buildable" formula for a "great price." In five shades similar to Glossier's, this is a fantastic option.
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