Overall, the flob is a pretty simple haircut, consisting of a blunt cut, middle part, and straight style. The simplicity is what gives the look a sleek, structured vibe, making it perfect for those going for a polished appearance. The recent surge of this cut's popularity is likely linked to Rosamund Pike's role in the 2021 Netflix movie "I Care a Lot."
As the shady anti-hero Marla Grayson, Pike sported a straightened, severe hairstyle that has only become more popular since. In terms of other celebrities, the flob has been rocked by Kelly Rowland and Lucy Hale. The sleek look has also appeared on several runways, featured in Chanel's 2021 spring/summer collection and Dior's 2022 spring/summer collection.
Other than that, the appeal of the flat bob lies in its ease. As hairstylist Junz Loke tells Female Mag, "It's low maintenance, doesn't require much styling, accentuates the bone structure and if you feel like switching things up, it looks just as great with a deep side part too."
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