But retailer boycotts aren't nearly the end of Lindell's financial woes. Lindell is also being served with a defamation suit for $1.3 billion by Dominion Voting Systems, responding to his accusatory claims of election fraud (via The Daily Mail).
Dominion is accusing Lindell of using his conspiracies to get more airtime on TV, boost his sales, and create a polarizing brand that would make millions. In the lawsuit, Dominion's attorney Tom Clare wrote, "Lindell — a talented salesman and former professional card counter — sells the lie to this day because the lie sells pillows."
Clare continued, "Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the 'Big Lie' that Dominion had stolen the 2020 election" (via Insider). Proof of their claims include Lindell using conspiracy phrases as discount codes, placing millions of dollars in ads on conservative media outlets, and the fact MyPillow's revenue was pushed to $300 million in 2019 as his political presence grew.
While Lindell claims there was no "preconceived plan" to make money from his political stance, it is evident that his recent financial troubles will continue to haunt him.
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