While the batter doesn't contain any raw eggs or flour — potential sources of salmonella and E. coli — you can thank its creamy consistency to chickpeas, its surprising main ingredient. Originally marketed as "dessert hummus," the Shark Tank-backed Delighted By decided to revamp its packaging this past year. As founder Makenzie Marzluff noted to Deli Market News, "How can we convey how delicious our product actually is without scaring people off?" The answer was to focus on it being a dessert dip or spread, while still hanging on to the feel-good aspect of being associated with hummus. With 5 grams of sugar per serving, Edible Brownie Batter contains two-thirds less sugar than your average Duncan Hines brownies from a box (although that probably won't help if you decide to down the whole tub in one sitting!).
More good news: Edible Brownie Batter is available across the country at other retailers in addition to Costco such as Target, Walmart, and Whole Foods. The dessert dip also comes in seven snack-worthy varieties, according to Delighted By's website, including the seasonal flavors Red Velvet Cake Batter and Pumpkin Pie. "We stood out before because we brought dessert hummus to market, and we were the only ones for a few years," Makenzie says. "So now we have to get very creative."
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