One part of its appeal is the store locations. Most Rack stores are strategically placed. Retail analyst C. Britt Beemer explains, "I think the great thing about Nordstrom Rack is the fact that they did not put them in major malls. They're basically in very well-located strip centers or town centers" (via Bustle).
But how can Nordstrom Rack sell high-end brand names for prices that make customers break into happy dances? They receive overstock inventory that didn't sell at the main stores. Many items are from former seasons — which translates into deep discounts, starting at around 30% off the original price, but increasing over time in price-cutting to as much as 90% off or more for certain items. Nordstrom Rack also offers a selection of low-cost but stylish items that were produced especially for the store.
They also hold "clear the rack" sales about once per month, offering an extra 25% off. Get on their email list to be advised of upcoming sales and then run, don't walk to the store (or shop online). You just might snag a designer item you've been wanting for a small fraction of the original price. Ka-ching!
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