For savvy social media users, the art of the "soft launch" is the preferred method for posting your relationship status online. A relationship expert at Cosmopolitan has called this method a more calculated approach to telling the world that you're seeing someone, without revealing intimate details about the relationship. This differs from the practice of immediately updating changes to your relationship statuses online that was encouraged during the days of Facebook. Today, that practice would be considered hard launching and it's something that's best to be avoided in a new relationship since it's reserved exclusively for longterm commitment.
Popular TikTok user Jess Fisher shared how soft-launching works in a viral video. "For the girls, she will post a picture of him at a restaurant, his face will not be in it, she will tag the restaurant but not tag him," she said. "For the guys, it will only be a photo of himself and he will tag her as the photographer, either in the description or in the photo."
For modern couples, soft launching helps maintain a level of privacy in their relationship that the hard launch doesn't afford.
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