Ryan Seacrest decided to dive headfirst into the beauty industry by launching a skincare line with Beverly Hills dermatologist Dr. Harold Lancer in 2019. "Many men don't prioritize their skin in the same way women do . . . We both saw a void in the market for accessible, science-driven skin care developed specifically for men," Seacrest shared with the New York Post. Polished by Dr. Lancer, released that year, included products ranging from a cleanser that doubled up as a shaving cream, to a delicately formulated scrub and an anti-aging serum.
Dr. Lancer, who's worked with celebrities like Kim Kardashian and Victoria Beckham, believed that the difference in the Polished products is that it was geared towards the unique concerns men had about their skin. "Male skin is prone to hyperactive oil," he told the New York Post. "It influences pore size, blood flow and radiance. You want to turn male skin into the equivalent of a fine suit. You don't want it to look like a Filene's Basement reject." According to cosmetic doctor Dr. Maurice Dray, "Skin is very sensitive to male and female hormones. Men have much higher levels of testosterone, which makes their skin 25[%] thicker and behave differently to a woman's," (via Marie Claire UK)
However, the brand's dude-centric approach — "it's designed by men with high standards for men with high standards" their now deactivated website proclaimed — didn't work post-pandemic.
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