Sure, buying an uber expensive wine is cool and it may taste better than its cheaper counterpart. But, according to a study conducted by researchers at the University of Bonn and INSEAD Business School, taste has a lot to do with marketing (via EurekaAlert). During the experiment, researchers asked 30 volunteers to taste and rate a variety of wines. The only thing the participants were shown was the price of each wine. After seeing how expensive each choice was, the participants claimed that the higher priced wine tasted better.
So, what does this mean? Not all cheap wine is terrible. According to Decanter, Aldi's Buenas Vides, Shiraz, San Juan, Argentina 2019, is one of Aldi's best wines. Tasted by Decanter content editor and regional editor, Tina Gellie, this Argentinian wine has a "lifted nose of blackberry, plum, sweet spice and potpourri which follows on to a more savoury yet still plush palate." And, here's the kicker: It's only £6.99, which is roughly $9.68 USD.
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