Logan Paul and brother Jake basically paved the way for YouTube personalities to cross over into boxing. Whether this path remained untrodden before them is a matter for debate. While Paul's YouTube videos may have staged situations, these fights are definitely real. In 2018, the brothers managed to schedule a boxing match between British YouTubers KSI and Deji Olatunji (via AS). While Jake Paul went on to have some successful knockouts, Logan lost two bouts to KSI in a majority draw and a split decision.
Nevertheless, Logan managed to arrange an exhibition match with boxing great Floyd Mayweather, who reportedly enjoyed the payout (via Fox News). As for the match itself, describes boxing promoter Eddie Hearn, "I'm allowed to give my opinion. It was absolute dog s***." In summary of the result, the boxing world is mad, the fans still watched, Paul lost the match, and Mayweather is all the richer.
If past indications tell us anything, this latest stunt (or, if you prefer, scandal) won't be Logan Paul's last. Like many of 2021's reality celebrities, love him or hate him, he brings in the ratings.
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