The first thing to know about the infamous LuLaRoe founders is that they share a whopping 14 children. While some are from DeAnne's first marriage, others are from Mark's, and the rest are from both of them — including three adopted children. On top of that, they now have a brood of grandchildren; the three eldest — Lucy, Lola, and Monroe — inspired the name of their company (via Women's Health).
According to Women's Health, a number of family members have joined the company over the years. In "LuLaRich," DeAnne and Mark said that whenever they needed to hire staff, they turned to their ménage. According to Bustle, "DeAnne's son, Kenny Brady, became the VP of sales; her son Jordan became the head of leadership and culture development; her son-in-law Jeff Thompson, Nicole's husband, became VP of finance for a time; her daughter, Amelia Lyon, became a photographer for the company; Amelia's husband, Justin Lyon, became the chief marketing officer; Mark's son, Austin, helped with analytics; and DeAnne's nephew, Sam Schultz, ran events."
Moreover, DeAnne began the business with her twin sister in 2013. Then, as Buzzfeed News puts it, "in just four short years, this army of women turned LuLaRoe from an informal side hustle by twin Mormon grandmothers into a company worth an estimated $2 billion." Of course, you'll have to watch the show to find out how that panned out.
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