Nicky Hilton's new line with French Sole is unique not just for its range of colors and designs; it takes sustainability seriously. For Hilton, that wasn't just a business goal. "I consider myself a pretty eco-conscious person. I'm not perfect, but I try and do my best," she told Interview Magazine. The production of this latest line featured new technology made to minimize some of the negative environmental effects of the fashion industry. "[M]ore recently, there's been so many new, amazing, sustainable materials to use," she added.
Hilton hopes that the shifts will be one step in making fast fashion less destructive for the planet. "When you hear the statistics, it's quite startling. Like a non-biodegradable garment can take anywhere from 20 to 200 years to decompose. So, I think if everyone starts using more sustainable fabrics and using sustainable factories, if everyone did a little, I think it would make a huge change," she told Cheddar News.
Hilton talked to Green Matters about her ongoing journey into becoming more eco-conscious, too, saying that her mindfulness around the issue has developed over the years. "This step within my own brand is something I'm very passionate about," she said. "All shoes wear out eventually, so creating footwear that isn't harmful to the planet and can eventually be recycled is extremely beneficial. It is a small-yet big-step in the right direction."
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