When the second season of All American hit Netflix in March 2020, viewership exploded. According to AdWeek, the day that Season 2 was released on Netflix, it immediately became one of the streaming service's most popular shows among American viewers. In fact, AdWeek pointed out that the show then went on to claim the top spot among all Netflix movies and TV shows.
In late 2019, The CW's president Mark Pedowitz discussed the so-called "Netflix bump" that had given All American and, previously, Riverdale, far larger audiences via streaming than they received on the network. However, that advantageous situation was coming to an end. As Pedowitz told AdWeek, Netflix's streaming deal with The CW's corporate parents, WarnerMedia and CBS, was concluding. The CW's series would subsequently stream exclusively on the network's website and app.
Pedowitz admitted that "the biggest challenge we all have is to get the Netflix viewer, who may not pay attention to us, to come and look at our shows." He went on, "We have to say, 'Look, we found Supernatural, Flash, The 100, Riverdale, All American, In the Dark. Why don't you just check us out?'"
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