
It may seem like common sense to rinse dye out after applying it. However, it's important to reiterate this vital step because failing to do so could lead to permanent damage. Color expert Rex Jimieson with Chicago's Maxine Salon told Allure that not washing all the dye out of your hair can cause breakage down to the root. Flushing your hair until the water is clear is the only way to guarantee the excess pigment is out.
After rinsing out the dye completely, you can finally wash your hair. This ensures that you remove any stains from your scalp. But it's important to use sulfate-free shampoo for this step. Sulfates can be too harsh for colored hair, so finding a cleanser without this component will prevent the dye from being stripped. Playa Natural Every Day Shampoo is an excellent shampoo for post-coloring. It is free of sulfates, doesn't strip color, and hydrates. Sulfate-free conditioner is also recommended for creating a protective barrier for the hair, providing much-needed strength. After dye application, rinsing, shampooing, and conditioning, L.A. color guru Matt Rez advises using shampoo less often, as it can parch the dye-processed hair. He suggests going up to three days without washing and using dry shampoo in between if needed.
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