Customers, old and new, have been quick to tell Old Navy exactly what they think about the extension of their women's clothing range on Twitter. One user rejoiced, "This is AMAZING. This means if you lose your luggage, you can buy new pants. This means if you spill coffee on your shirt at work, you can grab a replacement at lunch. Fat people haven't been able to count on being able to do that. EVER."
They added, "Even more importantly, it's going to give millions of people the experience of walking into a store and being able to look at ALL THE CLOTHES. Not two racks in the back corner that have fat lady sizes. Not look at it in the store and order it online. Just walk in, buy clothes."
Some Twitter users saw the story and seemed skeptical about how BODEQUALITY would roll out practically and others asked if Old Navy would consider the same policy with their men's lines. However, people definitely seemed ready to check out the new clothing. "I might even go into an Old Navy for the first time ever. That place was on my "don't even bother" list. Imagine how much new business they're going to get," one person wrote.
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