Viewers took to Twitter to air their grievances about Wilson's new competition show, with one social media user writing, "Hey @ABCNetwork you know what would have been a great show? Sending these Groomers to different rescues each week to give dogs makeovers to help them get adopted. Not whatever this ridiculous mess is," and another tweeting, "This show is horrible. It's technicolor animal cruelty with bright lights."
More Twitter users called on ABC to cancel the show, with one social media user tweeting, "The sad, frightened eyes of some of them going through the dye process is disturbing. I'd rather invest the time and money into rescuing dogs in crisis right now. So many homeless out there needing love, not color."
PETA's senior manager of animals in film and television, Lauren Thomasson, issued a strongly worded statement about the show to TheWrap, saying, "Dogs are smart, loyal individuals — they're not here for human amusement, and unfortunately, shows like Pooch Perfect can encourage people to restrain their dog and reach for the dye, even though doing so runs the risk of causing an allergic reaction that could even be fatal, in addition to stressing the animal."
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